‘Upanishad Ganga’ – a teleserial – was conceptualised by Swami Tejomayananda – Head of Chinmaya Mission Worldwide, with a vision to take the message of the Upanishads to the masses. It has produced a unique 52 episode, tele-serial called ‘Upanishad Ganga’ which has been telecast on India’s National network. Our new slate of culturally rooted and relevant content will reflect our values and celebrate Bhojpuriyat.Chinmaya Creations is the creative wing of the Central Chinmaya Mission Trust, the worldwide apex body of Chinmaya Mission.
This will help the brand to drive engagement and build connect with the viewers. It is important for us to continuously reflect the aspirations of the evolved Bhojpuri viewers and engage them through original Bhojpuri content. Speaking on the rebranding, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL) said, “With rebranding of Zee Ganga, we look forward to our next phase of the journey. With the “Har Pal, Aviral” entertainment promise, we are looking forward to spark the innate unstoppable Bhojpuriya spirit through groundbreaking stories inspired from our viewers’ lives.” The success of our first curated Bhojpuri movies channel, ZEE Biskope is a testament to this and we are super excited to further strengthen our promise in the Bhojpuri market with Zee Ganga the only Bhojpuri original content GEC platform for Bihar, Jharkhand and Purvanchal region. As our viewers continue to evolve, their tastes and preferences are transforming at an unprecedented pace and the key to their heart is to bring offerings that resonate with them the most, in the boli that speaks to their soul. Prathyusha Agarwal, Chief Consumer Officer said, “At ZEE, we have always been the creative platform that thrives on consumer closeness, bringing their soul to screen through our storytelling. The stories resonate with the core values of the target audience of being relentless, tenacious, and never give up attitude.
The line-up features multi-genre shows which are socially conscious, entertaining, and brings the region’s most popular talent together. With this, Zee Ganga becomes the only channel in the category to launch original fictional shows.
#GANGA HINDI SERIAL FULL#
Celebrating the Bhojpuriya spirit with full gusto, the fresh slate of content comprises 14 hours of originals: 10 hours of 4 fictional shows + 4 hours of one non-fiction show 500+ titles featuring blockbuster and latest Bhojpuri movies and a line-up of some of the biggest events in the category. It emphasizes the core values it holds to entertain its audience and deliver happiness. The avatar is symbolic of the channel’s dedication to become the ultimate family entertainer of the region. The rebranded entity, Zee Ganga will host a vibrant new logo, along with culturally rooted channel promise, ‘Har Pal Aviral’, bringing alive the innate unstoppable Bhojpuriya spirit. The rebranding is in line with its objective of accelerating the category growth while advancing a revolutionary vision that envisages creating the content ecosystem and pushes the envelope of viewer gratification in the Bhojpuri market.
The new channel is a fresh avatar of its established channel Big Ganga with a complete rehaul of the content slate bringing the viewers an exciting range of original content in Bhojpuri. Zee Entertainment Enterprises Limited unveils its ambitious vision for the Bhojpuri market with the category defining launch of ZEE Ganga.
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